Posts Tagged ‘spa services’
Thursday, March 15th, 2012
When they say that this is the biggest beauty trade fair in the world I can now see why. I felt like I was at the Olympics. You definitely must have a map or you can easily get lost (and possibly 
run over). To see beauty companies from around the world show their products, equipment and supplies was a dream come true. Our booth was part of the new California Pavilion, and a first for the state.
Here is what I learned that all business owners can benefit from:
Look up at your ceiling, in the corners, everywhere in your spa or salon. Creating a “special” atmosphere for your clients is of utmost importance. I think we can all improve on this after seeing what reminded me of a “diorama” many booths created. From painted ceilings and floors, many of these brands used EVERY BIT OF SPACE to give the visitor an intense feeling of their brand, and drew us in to be part of the “experience”.
- Smile and be generous. I have to give the prize to Moroccan Oil! They not only handed out the best, most amazing vinyl aqua bags with a few samples, (I think I heard they handed out at least 20,000 – maybe per day?), they gave you a few extra if you wanted, and they happily did so, even if you came back every day. Of course, that was costly, but great marketing and now the we in the beauty world will soon become addicted to putting Moroccan Oil in our hair.
- Add color. Of course that is what we have done with Control Corrective and I might add, received quite a bit of compliments about our packaging. But whether you add color in your spa decor, your menu, POS materials, seasonal displays, do so thoughtfully and with impact so it draws your clients in to say, “oh, what’s that?”, “I don’t remember that from last time”. ”I need some of that…”
- Lastly, ask good questions and travel. We learned as much from attendees, as we did from fellow exhibitors and neighbors. I learned for example that in Russia, the demand for American made products is very high, and that Italy has a “Woman’s Day” every March 8th, that honors all women in the country and on that day you bring all your female loved-ones Mimosa flowers (beautiful yellow flowers – very delicate).
Hope this puts a little fire under you to get out and do something different to help you grow and be successful. Visit us in Las Vegas this June at IECSC if you need a good excuse to go to a trade show and keep learning.
Tags: beauty samples, control corrective curelty-free, cosmoprof, day spa industry, sample smart, sampling, smart samples, smart sampling, spa locations, spa services, trade show, travel
Posted in Events, In The Industry, Professionals | No Comments »
Tuesday, September 20th, 2011
Our highly effective products with Stay C 50 include: Crystal C Serum, Retinol C, and Vitamin C Brightening Mask. Stay C 50, a bio-available form of Vitamin C is clinically proven to reduce the signs of aging, from fine lines and wrinkles, to discoloration and roughness. It is well known that Vitamin C (Ascorbic Acid) is key to the production of collagen which aids in giving the skin its firmness and strength. Vitamin C helps slow the rate of free radical damage and in some cases, reverses DNA damage. Research suggests that Vitamin C may also reduce sunburn caused by exposure to ultraviolet B radiation and prevent the consequences of long-term sun exposure, which can lead to premature signs of aging.
For more information on Stay C 50 and how it works in the skin, email marketing@controlcorrective.com.
Tags: aging skin, facial treatments, facials, skincare, spa services, Vitamin C, Vitamin C Serum, Vitamin serum
Posted in Professionals | No Comments »
Friday, July 29th, 2011
There are a variety of ways to extract open/closed comedones and pustules. It takes practice and tools that are effective in reducing any trauma to the surrounding skin tissue. During our recent clinical study, I was performing our 02 Clear Facial on an acne-prone adult woman (32 years of age); with a typical combination of both open/closed comedones and a few papules. She has made the commitment to a 6 week treatment series and products. 
She was a classic hormonal acne woman with redness and congestion. As I began working with her, it reminded me of a message I share with esthetic students when teaching: Take it easy with extractions. When first beginning an esthetic career, there is a tendency to be either overzealous with the extractor or afraid of performing extractions all together. When the client goes home with effective products, much of the acne clears up on it’s own over several weeks. So, while extraction methods are very important and whether you use a comedone extractor, cotton tip applicators, or your fingers and tissue, your goal is to help remove the excess oil and sebum without causing additional infammation to the skin. Here are a few tips to help in this effort:
- Extractions are easiest when the skin is still moist. So, shortly before the steam is turned off, apply a small amount of our Skin Nourishing Balm or 02 PRO Boosterand massage into the congested areas. You can occlude with plastic wrap if desired. Perform extractions around the face, then come back to this area, tissue off the excess balm or oxygen cream and you will find extractions are much, much easier.
- Apply cold after extractions. The skin will naturally get red and/or inflamed if lots of extractions are performed. The client’s skin also may become warm. When the skin is inflamed the client is more at risk for prolonged redness or hyperpigmentation. This is the ideal time to use cold stones, beauty globes or simply aloe ice for 30 seconds. The client’s skin calms down and it is greatly appreciated by the client.
- Apply Clear Med 5% or 02 Med after extractions or at the end of the facial on acneic areas. Provided you know that your client is not allergic to benzoyl peroxide (which most people are not), apply a very small amount of either product on the areas you performed extractions, wait a minute or so for the treatment product to penetrate, perform high frequency if desired, then apply your usual moisturizer and/or sunscreen. This will help ensure that your client will not breakout after the facial and aid in clearing.
Should you need any additional help with your clients, feel free to drop me an e-mail anytime.
Tags: day spa industry, facial extractions, facial treatments, facials, skincare, spa services
Posted in Professionals | No Comments »
Monday, June 20th, 2011
Have you ever heard the term “There is not enough hours in the day”? I think I have said it myself more times than I would like. With more and more women trying to balance having a family and a full time job, it can be a struggle to find time for yourself which is so important to your overall health. When you do finally get some “me time” the last thing you want to do is spend time trying to decide where to go to relax so we have provided questions to ask yourself before booking your next spa visit. (more…)
Tags: beauty spa, day spa, facial treatments, facials, get pampered, massage, massage treatments, pampering, pampering yourself, peel treatments, spa, spa locations, spa sanctuary, spa search, spa searching, spa services, spa treatments, treatments
Posted in General | No Comments »
Wednesday, June 15th, 2011
This past Sunday, I arrived for my bi-monthly massage at the spa. Since I was a few minutes early, and after changing into my robe, I went to the lobby to look at some of the retail skin care products and makeup. I observed two women in their mid fifties trying to decide what products to purchase. There were two well known spa brands and they were trying to figure out the best “wrinkle-fighter”. The receptionist behind the counter, a young attractive twenty-something simply ignored them, spending her time on the phone confirming the appointments for the next day. You get the picture, and I am sure you have observed this common occurrence if you are a regular spa goer. (more…)
Tags: beauty samples, beauty spa, customer service at spas, day spa industry, spa customer relations, spa customer service, spa details, spa industry, spa services, spa treatments
Posted in In The Industry | No Comments »
