Our culture’s endless quest to maintain a youthful appearance can be stressful, expensive, sometimes dangerous, and according to a current study, early onset.
As detailed in a recent Skin Inc. article, the American Academy of Facial Plastic and Reconstructive Surgery reported that 58% of members saw an increase in cosmetic surgery or injectables in those under age 30 last year. Even more, according to the same survey, 61% of facelifts were performed on patients age 35–60.
Whether this younger demographic of youth-seekers is motivated by workforce competition, the media, or a combination of factors, one thing is certain:
Your client demographic for anti-aging skincare products and treatments is growing.
As a salon owner or esthetician, it’s important to provide clients a viable alternative to going under the knife by offering an array of less-invasive professional skincare options that still offer dramatic anti-aging results.
Consider the following when consulting with a client who’s weighing out youth maintenance options:
Cosmetic surgery can be risky and time-consuming.
While cosmetic surgery procedures are constantly evolving to better maintain the safety of patients, anytime you’re on the operating table, serious risks are involved. A bad reaction to general anesthesia can cause respiratory failure, hematomas, blood clots and other serious conditions. Additionally, recovery can be time-consuming and painful. In contrast, an anti-aging skincare regimen as directed by an esthetician should cause little discomfort and requires nearly no down time, aside from certain deep peels, which can require up to a week’s time of recovery – still considerably shorter than that of a facelift!
A collagen-boosting skincare regimen can start in your 20′s.
Typically, we start to lose collagen in our 30s, so incorporating a plumping cream into a daily skincare regimen at this time – or even earlier – can help fill in fine lines and make skin more supple. Control’s Collagen Eye Defense, a hydrating formula packed with lipids, botanicals and antioxidants, is great place to start. Additionally, using products with peptides, such as Control’s Anti-Aging Lotion with Peptides, actually promote collagen production, which will help skin age well and appear more youthful.
Regular, professional facials can effectively firm, lift and tighten – without scars and side effects.
If a client is considering the financial commitment of cosmetic surgery, chances are they can budget for a monthly hydrating facial, which is recommended as part of an active anti-aging skincare regimen. They should first consult an esthetician so that their skin can be analyzed and an appropriate treatment plan and at-home care regimen can be recommended. Control offers three extremely effective anti-aging facials: The Hydrating Cream Peel Facial; Lighten Up, Tighten Up; and the Dermal Flash Treatment.
What you put inside your body is reflected on the outside.
Both cosmetic procedures and anti-aging skincare treatments won’t offer optimal results if you don’t make conscious, healthy choices for your body. Naturally glowing, youthful skin starts with a colorful diet of lots of fruits and veggies and at least eight glasses of water per day (more if you drink coffee or alcohol!). And don’t smoke – it’s estimated that smokers look an average of nearly one and half years older than non-smokers.
How do you convince customers to choose professional skincare over surgery?