With our new Control Corrective Skincare Systems rebranding launch, we invested in great samples. They are multi-dose, good looking and use 93% less plastic than similar sized bottles/tubes. Happily we give them away whenever possible to very appreciative customers.
I’d like to make an argument for sampling more in the spa. Even when clients buy product, I suggest you give them additional sample (s), every time. In Seth Godin’s marketing book, “Free Prize Inside” he makes the compelling argument that we have to do that something “extra” to engage our customer. Sampling is one easy way to do that often endears your customers to you.
Find a way to sample! Build it into your cost of marketing. It may go further than a full page ad or some of the other things you do with a longer term return on investment.